Though there are a myriad of ways to fundraise using the Internet, for most charities their website will be the most obvious and number one consideration. Sadly, however, this is a marketing tool that largely under performs for them, and for no really good reason. The most common stock answer given by charities when told that their site is pretty dire (as most are) is that there is a lack of funds. Lack of funds, however, should not equal lack of imagination. Given a reasonable age span of supporters, there will be many capable sub-thirty year olds within the supporter base who can produce,...



