This is blog 2 of the online book entitled ‘Charity fundraising using the Internet’ and discusses the basic generic needs of a website, including loading speeds; dealing with pictures and diagrams; third party applications (flash for example); cluttered code; server congestion; good database design; cookies and miscellaneous points 1.1 BASIC GENERIC NEEDS If you want your charity to be successful online, your website should serve the needs of your supporters easily, utilizing messages and communications that are readily understood. And because the Internet is an ever evolving platform,...