A video about this years Princes Trust Fundraiser…

Though there are a myriad of ways to fundraise using the Internet, for most charities their website will be the most obvious and number one consideration. Sadly, however, this is a marketing tool that largely under performs for them, and for no really good reason. The most common stock answer given by charities when told that their site is pretty dire (as most are) is that there is a lack of funds. Lack of funds, however, should not equal lack of imagination. Given a reasonable age span of supporters, there will be many capable sub-thirty year olds within the supporter base who can produce,...

This is blog 2 of the online book entitled ‘Charity fundraising using the Internet’ and discusses the basic generic needs of a website, including loading speeds; dealing with pictures and diagrams; third party applications (flash for example); cluttered code; server congestion; good database design; cookies and miscellaneous points 1.1 BASIC GENERIC NEEDS If you want your charity to be successful online, your website should serve the needs of your supporters easily, utilizing messages and communications that are readily understood. And because the Internet is an ever evolving platform,...